SEO & Web Performance
Technical SEO implementation and Core Web Vitals optimization to maximize your digital presence and search engine rankings. We fix what stops search engines from crawling and indexing your site, and what slows it down for real visitors.
Are your pages too slow, or too invisible to search engines, to matter?
Traffic and conversions leak away for the same underlying reasons: crawlers can't reliably index the content, and the pages that do get indexed load too slowly for visitors to stick around. Nobody owns the technical side full-time, so both problems compound quietly release after release.
What we target
These are the outcomes we scope every engagement against — targets we commit to in writing, not results we're claiming to have already delivered for you.
Overview
Most sites lose search visibility and conversions for the same underlying reasons: search engines cannot reliably crawl and understand the content, and the pages that do get indexed load too slowly for visitors to stick around. These are treated as separate disciplines — "SEO" and "performance" — but in practice the fixes overlap almost entirely. A page that renders its content only after three rounds of client-side JavaScript is both hard for crawlers to index and slow for users to see. A bloated image pipeline hurts Largest Contentful Paint and hurts image search visibility at the same time.
This service is for teams running a marketing site, e-commerce storefront, SaaS marketing pages, or content platform where organic traffic and page speed matter to the business, but where nobody owns the technical side full-time. It is also for teams mid-replatform who need to protect existing rankings through a domain or framework migration.
What QTK-Cloud actually does: we run a technical audit against crawlability, indexation, structured data, and Core Web Vitals; we prioritize fixes by expected impact and engineering cost; and we implement the changes directly in your codebase, CDN configuration, and analytics stack rather than handing over a slide deck. Where JavaScript rendering is part of the problem, we work with your framework's rendering mode (SSR, SSG, or hybrid) instead of proposing a rewrite.
What changes for the client: pages become reliably crawlable and indexable, Core Web Vitals move toward passing thresholds on real user data (not just lab scores), and you get dashboards and a runbook so the gains do not silently regress after the next release.
What's included
Technical SEO audits
Full crawl of the site to find broken canonical tags, duplicate content, robots.txt and sitemap errors, orphaned pages, and pagination issues. Findings are ranked by traffic impact and fix effort.
Core Web Vitals optimization
Targeted work on LCP, INP, and CLS using field data as the source of truth: image pipeline fixes, critical CSS, font loading strategy, and removal of render-blocking resources.
CDN & caching strategies
Cache-key design, edge configuration, and Brotli/gzip compression across your CDN and origin so repeat visits and geographically distant users get consistent load times.
Conversion tracking
GA4 and server-side tagging setup with consent mode, so conversion data stays accurate under cookie restrictions and ad blockers without breaking privacy compliance.
Structured data & rich results
Schema.org markup for products, articles, FAQs, and breadcrumbs, validated against Google's rich result requirements so eligible pages actually qualify for enhanced listings.
Migration SEO
Redirect mapping, canonical continuity, and indexation monitoring for domain moves, replatforms, or URL structure changes, so existing rankings survive the transition.
Who this is for
Organic traffic and page speed matter to the business, but nobody owns them
You run a marketing site, storefront, or content platform where search visibility drives revenue, but there's no dedicated technical SEO or performance owner.
You're mid-replatform and need to protect existing rankings
A domain move or framework migration is coming, and losing rankings through it would cost more than the migration itself.
Lighthouse scores look fine but real users still complain about speed
Lab scores pass while field data (CrUX, RUM) tells a different story about what visitors actually experience.
Client-side rendering is hurting both crawlability and load time at once
Pages render content only after multiple rounds of JavaScript, which is slow for visitors and hard for search engines to index.
How we work
- 1
Discovery
We crawl the site, pull Search Console and CrUX field data, and review analytics and tagging setup. You receive a technical audit report with every issue found and ranked by impact.
- 2
Design
We map the fix list to your architecture — rendering mode, CDN, image pipeline, font loading — and produce a prioritized remediation plan with effort estimates for each item.
- 3
Build
We implement changes directly: structured data, redirect maps, image and font optimization, critical CSS, and CDN/cache-key configuration. Each change ships as a reviewable, isolated commit.
- 4
Validate
We re-run Lighthouse CI and WebPageTest against the same URLs, confirm indexation status in Search Console, and check structured data with the rich results test before sign-off.
- 5
Handover & run
You get a performance and SEO runbook, CrUX/RUM dashboards, and a monitoring cadence. Retainer clients get ongoing regression checks after each deploy.
Not sure this is the right fit yet?
A scoping call costs nothing and tells you exactly where your pipeline stands — no commitment either way.
Tech stack
We favor field data and standard tooling over proprietary black boxes, so your team can keep using these tools after handover.
Tools by layer
| Layer | Tools we use |
|---|---|
| Measurement (field & lab) | Google Search Console, CrUX, PageSpeed Insights, Lighthouse CI, WebPageTest |
| Crawling & indexation | Screaming Frog, Search Console coverage reports, XML sitemaps, robots.txt |
| Delivery & caching | Cloudflare, Fastly, nginx, Varnish, Brotli/gzip |
| Analytics & tracking | GA4, Matomo, Google Tag Manager, server-side tagging, consent mode |
| Rendering & assets | Next.js (SSR/SSG), AVIF/WebP, responsive srcset, critical CSS |
Deliverables & outcomes
- Technical SEO audit report with prioritized findings
- Structured data implementation across key templates
- Updated XML sitemaps, robots.txt, and canonical tag audit
- CDN and cache-key configuration documentation
- Image and font optimization pipeline changes (in-repo)
- Redirect map for any migrated or restructured URLs
- CrUX/RUM performance dashboard
- SEO and performance runbook for ongoing maintenance
Engagement models
How the work runs, independent of what it costs — pick the model, then see what it looks like at each pricing tier below.
Fixed-scope audit and remediation
A defined technical SEO and Core Web Vitals audit followed by a prioritized fix list we implement directly in your codebase and CDN config.
Best for: Teams with a specific traffic or speed problem and a clear end point.
Ongoing retainer
Monthly monitoring against Search Console and CrUX, with regression checks after every deploy so gains don't silently erode.
Best for: Teams shipping frequently who need continuous protection, not a one-time fix.
Migration support
Redirect mapping, canonical continuity, and indexation monitoring run alongside your replatform or domain-move timeline.
Best for: Teams with a migration already scheduled who need rankings to survive it.
Pricing tiers
| Plan | What this service looks like |
|---|---|
| Starter — $299/mo | Monthly technical audit, Core Web Vitals monitoring on key pages, and a fix backlog you or we implement. |
| Professional — $1,499/mo | Full audit and remediation, structured data rollout, CDN/caching tuning, and monthly regression checks against Search Console and CrUX. |
| Enterprise — Custom | Multi-domain or multi-region coverage, migration SEO support, server-side tagging with consent mode, and SLA-backed response on Core Web Vitals regressions. |
Scoping calls are free. Before any work starts, we confirm the exact scope, timeline, and price in writing so there are no surprises once the engagement begins.
Frequently asked questions
Can you guarantee higher search rankings?
No, and any vendor who promises specific rankings is not being straight with you. Rankings depend on factors outside any single vendor's control, including competitors and algorithm changes. What we commit to and measure is technical health: crawlability, indexation, structured data correctness, and Core Web Vitals against the targets above. Better technical health removes barriers to ranking well, but it is not a guarantee of position.
How long does an engagement take?
A typical audit-to-fix cycle runs 2–6 weeks depending on site size and how much of the fix work touches your codebase versus configuration. Migration SEO projects run alongside your replatform timeline.
Who owns the code and configuration changes?
You do. Every change we make — structured data, redirect rules, CDN configuration, tracking setup — is committed to your repository or configured directly in your accounts. Nothing is locked behind a proprietary tool you lose access to at the end of the engagement.
What access do you need?
Read access to Search Console and analytics to start the audit, then scoped write access to your repository, CDN dashboard, and tag manager to implement fixes. We work within your existing change-review process.
What happens if a Core Web Vitals regression shows up after a release?
Retainer clients get regression monitoring on field data after each deploy. If a regression crosses the agreed threshold, we investigate and propose a fix under the existing engagement rather than opening a new scoping conversation.
Can we keep our existing analytics or CDN tooling?
Yes. We work with what you already run — Cloudflare or Fastly, GA4 or Matomo — rather than requiring a platform switch. We will flag it if a specific tool is genuinely blocking a fix, but that is the exception, not the default recommendation.
Ready to talk about your project?
Tell us where things stand today and where you need them to be — scoping calls are free.
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